“Red Apple” 2024
(branding & ad)
carbonated hibiscus and vanilla tea
About the Funky Monkey project
The work was submitted to the direction of Young Creators “design".
Funky Monkey is a brand of highly carbonated soft drinks. The brand has been developed since 2020, and was launched resonantly in the middle of summer. When many media outlets considered that the new soda was a product of global players who decided to replace their main brands with it. We worked out this information guide very quickly, telling about who we really are, realizing that from this moment on, brands similar to the main players of the category will begin to appear in large numbers on the market. At the same time, we clearly defined for ourselves that we wanted to go our own way. Funky Monkey is a bright brand of soda with a very charismatic face and a light positive mood
The main advertising festival in Russia, which annually unites the largest advertising agencies, brands and industry stars from all over the world on one site.
The festival consists of two parts — a competition that determines the best cases of the season, and a rich educational program with presentations by market experts
Analyze trends in the beverage category. To suggest the concept of a limited edition of the crazy line (including fragrances), which would reflect the brand's positioning, favorably highlight the product on the shelf and stimulate purchase (collecting branded designs)
We show that this is really a limited edition soda, with the help of bright design and bold shapes. We want to attract the attention of those who want to try something new and different from the standard flavors of most carbonated drinks in the world: we offer you unique and interesting flavors of our soda, which, on the one hand, will allow you to plunge into a new world of tastes and sensations, recharge your batteries for new ideas and achievements - and, on the other hand, each taste of this line is natural and nutritious, which will serve as an additional source of your energy and strength in sports and other activities
